This includes the social context, with specific focus on aggregation and analysis of Social CRM, CRM, and social media content, in addition to behavioral analytics and sentiment analysis.

FORBES: Connect

Now, he said, Google wanted people to experience their favourite websites in a more social way and was seeking to migrate its aggregation platforms to its social media service.

BBC: Google to retire RSS news-feed service

The current version of the software is people-centric, emphasizing the aggregation of social feeds and photos of people deemed important to users.

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