Its founder, José Batista Sobrinho, used to carry sides of beef on his back to market, according to a friend.

据其朋友讲，公司创建者何塞•巴蒂斯塔•索布里尼奥（José Batista Sobrinho）以前常常自己扛着几扇牛肉，到市场去卖。

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When Sobrinho started the business at his small farm in Anapolis, it was a one-man show.

FORBES: JBS: The Story Behind The World's Biggest Meat Producer

In 1968 Sobrinho bought a small slaughterhouse, boosting the number of cattle slaughtered to 100 a day.

FORBES: Magazine Article

At 77 Sobrinho is also an adviser but mostly focuses on the ranch, leaving the day-to-day details to his sons.

FORBES: JBS: The Story Behind The World's Biggest Meat Producer