"Europe is a branded generics market and so pricing is not a major issue," he said.
欧洲是一个品牌性质的仿制药市场,所以定价不是一个主要问题,他说。
So pricing could be dynamic, as we have seen in other industries such as airlines and hotels.
因此定价可以是动态的,就像我们在航空公司和酒店等其他行业看到的那样。
No more so than markets pricing southern European debt as if Germany had issued a free put on it.
但这还没有那时候的市场疯狂:它们在给南部欧洲国债定价时好像觉得德国在免费赠送出售权。
Zero profits, I'll make zero profits, so that certainly is a best response, pricing at marginal cost as well.
零利润,我将没有利润,所以这确实是一个最佳对策,也定价在边际成本
Okay, so now more interestingly, we leave a little gap here, what if the other guy is pricing above costs?
现在更有趣的来了,我们这边留一点空白,如果对手的定价比成本高呢
There just aren't pricing anomalies that are significant that are going to resolve themselves in a matter of months or weeks and so it's a silly game to play.
显著失常的定价,不会在短短几月或几周内,就在市场中显示出来,因此类似月进月出那些是一种愚蠢的行为
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