He is also lead author of the paper, Fast Profits: Investor Sentiment and Stock Returns During Ramadan. Reporter Cecily Hilleary asked him to explain the so-called Ramadan Effect. During the Holy Month, we find that on average, stock returns are almost nine times higher in predominantly Muslim countries than during other times of the year.

VOA: standard.2010.08.05

Take, for example, the so-called Augusta effect, which course superintendents around the world lament.

WSJ: The Green Machine | John Paul Newport on the Masters

The existence of the so-called halo effect has long been recognised.

ECONOMIST: Idea

This is a known phenomenon that can in principle be calculated and predicted based on a given sea-level rise, by means of the so-called Bruun effect.

UNESCO: Post-Conflict and Post-Disaster Responses