From Google +, Facebook, and Twitter to SMS and corporate messaging, this generation is developing an instinctive set of behaviors and expectations around these tools.

从Google +、facebook，到Twitter、短信和企业信息服务，这一代对于这些工具已经培养出一系列本能的习惯和期望。

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For example, real simple syndication (RSS), a blog, email marketing, including an email newsletter (ezine), a text (SMS), and Twitter are channel tools, through which businesses serve their customer communities.

FORBES: Social Media Builds Customer Communities

New affiliate programs are emerging and making it possible to automatically generate a variety of SMS Trojans and offer a selection of tools and options for spreading them through a smart phone or tablet, such as through fake storefront applications in the Google applications store, or through QR codes, among others, Maslennikov wrote in a long post about Android malware discoveries in 2011.

FORBES: Worm Attacks Coming For Google's Android - Kaspersky Lab

Slimtrader is a promising start-up that launched a commerce platform a year ago using the tools available in the developing world: feature phones and SMS. A traveler in Lagos, Nigeria can enter the text shortcode for a bus ticket and get a reply with a schedule and prices.

FORBES: Slimtrader: Filling A Void In Mobile Commerce In Africa