From Google +, Facebook, and Twitter to SMS and corporate messaging, this generation is developing an instinctive set of behaviors and expectations around these tools.

从Google +、facebook，到Twitter、短信和企业信息服务，这一代对于这些工具已经培养出一系列本能的习惯和期望。

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For example, real simple syndication (RSS), a blog, email marketing, including an email newsletter (ezine), a text (SMS), and Twitter are channel tools, through which businesses serve their customer communities.

FORBES: Social Media Builds Customer Communities

Slimtrader is a promising start-up that launched a commerce platform a year ago using the tools available in the developing world: feature phones and SMS. A traveler in Lagos, Nigeria can enter the text shortcode for a bus ticket and get a reply with a schedule and prices.

FORBES: Slimtrader: Filling A Void In Mobile Commerce In Africa

Participating in the original conversation were a program that uses public health strategies to reduce urban violence ( Cure Violence), a group of young people creating health care tools for mobile devices ( Medic Mobile), and organizations using crisis mapping and SMS messaging to promote peace and facilitate humanitarian relief ( Ushahidi and Sisi ni Amani).

FORBES: The Secret to More Effective Philanthropy: Funding the Unknown