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Some people and even organizations believe that smiley faces, winks and other symbols of digital emotion are unprofessional, undignified, and have no place outside of a high school hallway.
FORBES: Emotionally Intelligent Emailing
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As many have said, the language trend that first started with email and later text messaging has been to use more abbreviations, and even symbols (emoticons or smiley faces) to convey ideas, emotions or context.
FORBES: The Changing Grammar of Communicating Ideas
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Consider the self-selecting nature of posts with emoticons ones containing smiley faces seem sure to disproportionately feature information about kitties and soccer practices, while ones containing frowns are sure to be heavy on teenage nerd girls beefing with their boyfriends.
FORBES: The search wars take a silly turn