It's easier to fill a need than to create one, so smart marketers look for potential buyers who know what they want and are buying it elsewhere.

满足当前的顾客需求比再造需求要来得简易，所以，聪明的营销人员应当寻找那些知道他们要什么、但正在别处购买的潜在买家。

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Many other attempts to fill that gap have flopped; who now remembers Microsoft's "Smart Displays" and "Ultra-Mobile PC", for instance?

为了弥补这个缺陷很多方法已经被实验过了，你还记得微软的智能显示器和 超移动电脑吗，这两者就是曾经的试验品。

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He'll hire up another 50-75 more smart, scrappy kids to fill that gap and keep the cycle going.

他将招聘另外50 - 75名聪明机灵的年轻人，填补空白，如此循环。

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Motorola's Android smart phone could fill the void, but it isn't expected to go on sale until the end of next year.

FORBES: Magazine Article