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When Intuit developed its small business accounting software package, the product developers realized that most small business owners were not familiar with accounting jargon, and in fact were intimidated by it.
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QuickBooks has more than 90% retail market share for small business accounting software.
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"Taking money from people is always hard, " says Zachary Nelson, chief executive of NetSuite, a small-business software firm in San Mateo, Calif.
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