"We call it 'pronta moda' and it's an old story, " Napoleone says. "Other countries may have to pick from Zara or Banana Republic but we have 35, 000 small retailers in Italy."

我们将这种现象称之为'pronta moda' ，Napoleone说，“在其他国家，人们可能不得不选择 Zara或者 Banana Republic品牌，但是，在意大利我们有35000个零售商。

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The highlight is the Haka Pei, in which male islanders (wearing only small loin cloths) toboggan down the Maunga Pui volcano on banana tree trunks.

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Staff wear pressed white shirts with red bow ties, Coke is sold in glass bottles and all the ice cream for the sundaes, banana splits and milkshakes is produced on site in small batches.

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As small as a BlackBerry, as light as a pack of cigarettes, as complicated as eating a banana, the Flip shoots hi-def video that rivals cameras costing many thousands of dollars.

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