Sky built its business by acquiring the rights to top-flight matches, in the process making the English Premier League the richest in Europe.

天空 广播公司通过获得顶级赛事的独家播放权建立起自己的事业，这一举措使英超联赛成为欧洲最富有的联赛 。

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"I think it's a mad league," Rooney told Sky Sports.

“我想这个联赛疯了，”鲁尼告诉天空体育。

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On December 8th Mediaset lost the pay-TV rights for football’s Champion’s League to Sky.

12月8日，Mediaset丧失了欧冠足球联赛付费电视播映权，却为Sky一举夺得。

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The Football Match Centre will accompany Premier League matches broadcast live on Sky Sports, enabling Sky Sports customers to enjoy Barclays Premier League football like never before.

ENGADGET: Football fans score additional content in Sky Sports for iPad update

Yet both Sky and the Premier League may be kicking up an undo fuss.

FORBES: Magazine Article

The relationship between Sky and the Premier League can remain cozy, even if other channels can buy a slice of soccer content.

FORBES: Magazine Article