Altria improved its situation with the acquisition of smokeless tobacco maker USD in early 2009, bringing USD brands Skoal and Copenhagen under its banner.
That leaves it focused on the U.S. tobacco market, where it controls 49% of the retail cigarette market with its Marlboro, Virginia Slims, and Parliament brands, and 54.5% of the much smaller smokeless tobacco market with its Skoal and Copenhagen brands.