Fast flux takes advantage of an option built into the Web's architecture, which allows site owners to switch the Internet Protocol address of a site without changing its domain name.

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But, even setting aside the difficulties of learning how to run a retail business, such a site would face problems of protocol worthy of the U.N.

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Type in "Paypal.com, " for instance, and the DNS server owned by your broadband provider converts that name into the Internet Protocol address where the site is hosted.

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