Carfaro, 29, unloaded a steel bed on Wall Street at 8 a.m. one day, hoping to attract attention for his home-furnishings store and Web site.

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Culprits include its bottled Frappuccino, which isn't selling well, and spending on a planned Internet site that would also hawk music and home furnishings.

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The flash sales site for home goods offers up to 70% off retail on home decor, furnishings, accessories and gifts.

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