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Picking up on the theme of simple-yet-understandable that seemed to permeate the entire conference, Albert Larcada came to the panel prepared with several ESPN clips demonstrating the power of data visualization in communicating how specific soccer games have played out.
FORBES: Soccer Analytics at the MIT Sloan Sports Analytics Conference
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Mr. MEYERS: Well, I suppose the simple power of the theme and the idea that a man who is weak and poor and old, and has gone through tremendous physical hardships, including having his hands sort of torn up by the rope and the struggle, does in fact endure, and prevail, even though he's lost what he's fought for, because the sharks have eaten the marlin.
NPR: The Enduring Depths of 'Old Man and the Sea'
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Thereafter the bid city theme and the messaging needs to be emotive like an espresso coffee, simple, relevant and inspiring to those behind the bid, the population it represents, especially the athletes.
FORBES: How To Market an Olympic Bid City Or an EXPO bid city To Win.