It does not need to be luxurious or expensive, it can be something simple and obtainable like a one-hour massage, or a weekend stay at local hotel that has a pool.

奖励不必很奢侈或者贵重，可以是些很简单并容易得到的，比如一小是的按摩、或者在当地有泳池的宾馆过个周末。

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None of these luxurious products can compete with the simple elegance of the lasagna or the sushi roll or the pita pocket: vernacular designs anonymously invented.

FORBES: Good Food Needs Good Design. A New Italian Museum Exhibit Shows Why.