"We estimate in WHO that over thirty million lives can be saved in the next ten years by simple measures -- reducing the level of salt by fifteen to twenty percent, reducing the amount of tobacco, and increasing the number of people who are at risk of a heart attack and stroke to be on simple preventive treatment."

VOA: special.2011.05.11

This large-cap business is simple to understand and to estimate future revenue steams.

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He also asked them to estimate how confident they were about the suspects they identified, rather than insisting on a simple yes-no answer.

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