Simon Williams , senior director at the OFT, told the Today programme that there were "a few little horrors" in the companies' behaviour.

BBC: Justin Webb's review

After his chat with Simon, Williams said, he realized the show was more of a portrait of America's social breakdown, not just black America.

CNN: 'The Wire' star still killing the game

One reason could simply be the fickle nature of the social networking market, suggests Simon Haighton-Williams, technical director of web consultancy WTG in London.

FORBES: Facebook Falters In Europe