abstract:Starting from an initial 6 stores in 2003, Silverscreen was the United Kingdom's first specialist DVD high street retailer offering an extensive selection of chart and non-chart products (there was also the short lived "Playhouse" subsidiary of Our Price which specialised only in videos but this was back in the VHS era). The stores were designed to appeal to film fanatics as much as casual browsers, with all staff required to pass written movie- and TV-knowledge tests before joining.