In the same time, advertising image occupies a position of a signifier, the desire hiding in our unconscious is a signified.
进一步，广告形象同时又是一个能指，所指则是我们深藏于无意识中的种种欲望。
参考来源 - 打在文明门面上的烙印：广告，人类的乌托邦抑或灾难. First,the linguistic signs share the nature of opposition and unity,namely,the signifier and signified,invariability and variability. Moreover,it is also found in the linguistic aspects such as syntagmatic relations and paradigmatic relations,concretness and abstractions,identities and differences,and etc.
语言符号中含有对立与统一:能指与所指、不变性与可变性;语言维面中也体现着对立与统一:组合与聚合、抽象与具体、一致与不同。
参考来源 - 索绪尔《普通语言学教程》的哲学阐释·2,447,543篇论文数据，部分数据来源于NoteExpress
同义词： form word form descriptor
以上来源于: WordNet
Companies already have signifiers for different heroes.
漫画公司已经对不同的英雄贴上了标签。
Material goods are considered the only signifiers of success in a society.
物质变成社会里的唯一成功指针。
This relation is called a differential relation because one signifier can never signify itself, it must always refer to other signifiers.
这个关系被称为延异关系，因为符号无法单指自己，总是会提及其他符号。
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