• 能指 - 引用次数：72

  In the same time, advertising image occupies a position of a signifier, the desire hiding in our unconscious is a signified.

  进一步，广告形象同时又是一个能指，所指则是我们深藏于无意识中的种种欲望。

  参考来源 - 打在文明门面上的烙印：广告，人类的乌托邦抑或灾难
• 能指 - 引用次数：35

  . First,the linguistic signs share the nature of opposition and unity,namely,the signifier and signified,invariability and variability. Moreover,it is also found in the linguistic aspects such as syntagmatic relations and paradigmatic relations,concretness and abstractions,identities and differences,and etc.

  语言符号中含有对立与统一:能指与所指、不变性与可变性;语言维面中也体现着对立与统一:组合与聚合、抽象与具体、一致与不同。

  参考来源 - 索绪尔《普通语言学教程》的哲学阐释
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