The theory of sign consumption combines the semeiology with Marx’s theory of politic and economy.
符号消费理论是波德里亚把符号学河马克思主义政治经济学结合在一起得出来的理论。
参考来源 - 符号消费，设计与大众文化The society in which we are living is somewhat a kind of consumption society, and goods consumption is being replaced by sign consumption. People’s consumption concept and value concept are changing gradually.
随着我国消费市场的不断发展,商品社会已经为符号社会所取代,商品消费正在让位于符号消费,人们的消费观念和价值观念也逐渐发生了变化,现阶段的消费呈现出符号消费的特征。
参考来源 - 论符号学在电视广告中的运用·2,447,543篇论文数据，部分数据来源于NoteExpress
Consumption has transformed form object consumption to sign consumption and picture consumption.
消费已经从物品消费转变为符号消费、图像消费。
As more and more constructed needs are brought into the realm of sign consumption, Marlboro cigarette consumers lose autonomous control and surrender to the codes.
随着越来越多被建构出来的精神需求进入符号消费领域，万宝路香烟消费者逐渐失去了自我控制能力而屈服于广告的编码。
THE smoking of a fat cigar is a sign that things are going well for Americans and shifts in cigar consumption are an accurate barometer of the national mood.
吸大号雪茄对美国人来说是一个事情进展顺利的标志，香烟消费趋势的变迁是观测国民情绪精确的风向标。
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