"The ability to understand how others act, think and live is a high-level skill," says Siebert.

“了解别人的行为、思想和生活是很高层次的能力。”Siebert说。

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"We have technology set up to ensure that what happened doesn't happen," says Thomas Siebert, senior director of customer service at Expedia.

Expedia客户服务部高级总监托马斯•思博特称：“我们确实做好了技术上的安排，防止发生这种情况。”

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Many people don't realize the wide variety of franchises out there until they start looking, Mr. Siebert says.

WSJ: Is a Franchise the Right Business for You?

And despite pressure from on-high, plenty of manufacturers show little regard for the environmental argument, says Satkar Gidda, of the branding and packaging firm Siebert Head.

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