Superpremium vodka connoisseur and importer Sidney Frank died of heart failure a few weeks later.

FORBES: Good-Bye

Sidney Frank made billions by selling Grey Goose vodka, nearly indistinguishable from bottom-shelf brands, at a rich price.

FORBES: Magazine Article

Coca-Cola, PepsiCo and Anheuser-Busch have all jumped in, as well as a number of upstart brands like Rockstar, Monster and Crunk, the latter being peddled by Grey Goose entrepreneur Sidney Frank.

FORBES: Magazine Article