The pressures are only going to increase as CMOs live on a planet rapidly expanding with social and web data they are struggling to explore and CIOs live on a rapidly shrinking planet (budget-wise), but struggling to manage a more demanding and complex IT environment.
No doubt, the year ahead will see a heavier emphasis placed not only on these smaller-sized tabs (hello, potential Galaxy Note 7), but also on shrinking silhouettes and MSRPs.