Shrek Forever After, thefourth installment would be the largest launch of an animated film showing at around 9, 500 screens, a record number of which were 3D and IMAX showings which command premium pricing.
To be fair, this was thefourth best opening weekend for an animated movie of all time (three of the top four are Shrek movies), and the mass appeal of Shrek may help it achieve longevity at the box office.