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Shortly beforehand, Cameron said politicians from across the political spectrum had been too close to Rupert Murdoch over the years.
CNN: UK minister rejects claims of improper Murdoch links
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Six months before the match Sandro Rosell, who is now the president of Barcelona Football Club, the European champions, became a director of Ailanto, a sports-marketing firm in Rio de Janeiro set up shortly beforehand.
ECONOMIST: Football in Brazil
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Shortly beforehand, the Europeans will have been talking up their supporting role in all this diplomacy, when the European Union's 15 met ten Asian counterparts for an Asia-Europe Meeting in the South Korean capital, Seoul.
ECONOMIST: A role for Europe in Korea