Shortly after his noncompete agreement expired with Interpublic Group, the ad holding company, he approached top brass at Tesco in late 2005.

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Shortly before cancer took his life in 1992, a television ad ran showing images of him as a handsome cowboy next to those of him in his hospital bed.

CNN: Big Tobacco: A history of its decline

Shortly after unloading Esat, O'Brien spotted a 3-inch-square ad in the Financial Times inviting bids for a mobile license in Jamaica.

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