A private enterprise may use the name of its investor as its shop name.

私营企业可以使用投资人姓名作字号。

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Shop Name, Full Name of owner, Organization Form: Individual business, Business Location, Business Scope and Operations.

字号名称，经营者姓名，组成形式：个人经营，经营场所，经营范围及方式。

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Shop name, as a kind of applied language, is typical of unique features distinguished from other applied languages while it is of the general language features.

店名作为一种应用语言，既具有语言的一般性质，又有区别于其他应用语言的特征。这些特征具体表现在店名的语音、语汇、语法和修辞等各个方面。

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There is a journey on a train bound for "Sethru-Jamjah" - a Google search took me to an African gem shop by that name!

BBC: India's undying love affair with Tintin

Unable to find a machine to produce coffee precisely the way he wanted, he created one that is true to his shop's name it stirs coffee as it is brewing, which Mr. Mazzola says distributes flavor more evenly and robustly.

WSJ: From Patents to Memberships, Coffee Shops Offer New Perks

Last year he quit his secure job at Pharmacia (nyse: PHA - news - people ) to lead research at a no-name biotech shop working on antifungal drugs.

FORBES: The Chemical Cobbler