That combination makes Xiaomi a brand to watch, as while it is not shipping handsets at the same rate other locals like Lenovo, Huawei and ZTE have achieved, the research suggests its social media presence means it has captured the Chinese zeitgeist.
Earlier this week the possibility that Amazon was moving to a next day shipping standard with the pending arrival of same day shipping prompted a piece on how home improvement retailers better watch out.
Amazon Prime customers may have purchased the service just to receive faster shipping, but they now have a host of video to watch online for free or download for a few dollars.