However, in order to adapt to the recent rapid transition of digitalization in the shooting, producing, projecting and archiving processes of motion pictures Fujifilm has decided to shift its business operations to provide products and services designed for digital workflow of motion picture production and projection.
At the time, Nokia was still the market share leader in the mobile phone market even though it had largely missed the industry shift toward smartphones that at the time favored Research in Motion (RIMM) and Apple (AAPL) among others.