Cain argues that over the past century there has been a shift in society, from a culture of character to a culture of personality.

FORBES: Introverts No Longer the Quiet Followers of Extroverts

This slight shift in your choice would give or remove certain quest options to the character.

FORBES: Move up http://i.forbesimg.com t Move down

Whereas every other MMO requires you to log out as one character in order to log back in, this one lets you shift almost effortlessly.

FORBES: A First Look at the Upcoming MMO 'Marvel Heroes'