He said Sapper Smith was 866ft (264m) from the shell's target when he was hit, but safety guidelines recommended a distance of 1, 640ft (500m) from smoke shells to allow for error.

BBC: Data error 'caused death of Kent Sapper Mark Smith'

The shell fell short of its target and hit an army compound, killing Sapper Mark Antony Smith, 26, from Swanley.

BBC: Data error 'caused death of Kent Sapper Mark Smith'

She probably could have landed a high-end label partnership, but why bother when her target would never shell out that kind of money?

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