During Grenfell's trial in August 2012, the High Court in Glasgow heard how he smashed a window at the home Mr Simpson shared with his wife Minnie and took the keys to his 4x4 Land Rover Discovery.
In December 2010, in an online forum used by Anonymous, Keys, under the username AESCracked, allegedly shared a username and password that he told them would allow them to access the content management system of Fox 40 and the Times.
One of the keys to the storytelling is that this type of content can be and is often shared more often (through social media networks), thusly making a potential customer more engaged with the brand.