Deeply moved by the beauty of the stars shining between the branches of a fir tree, he brought home an evergreen tree and decorated it with candles to share the image with his children.
But when really hard economic times hit, when sustained high unemployment sends the number of Americans living on the edge of poverty sharply higher, those mainstream retailers lose market share to ultra-discounters like Family Dollar, Dollar General ( DG) and Dollar Tree ( DLTR).