"Our distribution agreement with Warner Bros. marks a historic milestone for our company, " said Shane McMahon, YOU On Demand's Chairman and CEO.

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Irwin's son also embarked on wooing content providers and ended up chatting with another business scion: Shane McMahon, son of founder Vince McMahon of World Wrestling Entertainment.

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Basketball stars Larry Bird and Shane Battier jumped in and out of their own ventures, as did pro footballers Jim McMahon, Johnny Unitas and Lawrence Taylor.

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