"Discrimination and harassment based on sexual orientation is not consistent with our values and is unacceptable in the National Football League, " he said.

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Even more popular than the stars, he argues, is an emphasis on families and traditional values that increasingly chimes with audiences tired of western machine-gun violence and sexual mores.

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It's crucial that parents and guardians talk to their kids about these topics and teach morals and values, but they can do only so much in limiting the amount of sexual content that their teenagers see on television, Wimberly said.

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