Suhel Seth, another marketing pundit, says Indians have a healthy scepticism of such loyalty schemes, regarding them as a plot to make them buy things they don't want.

另一个市场营销学者苏赫尔•塞斯说，印度人对向忠诚卡计划这样的东西总有持怀疑态度，把它们当作诱使他们买不需要的东西的鬼把戏。

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"INDIA wants to be like China, but does not like to admit it," says Suhel Seth, a consultant based in Delhi.

“印度想学中国，但又不想承认。”新德里的一名顾问苏赫尔•塞思表示。

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As marketing guru Seth Godin says, that means worth remarking about.

正如营销大师Seth Godin所说，越多的关注意味着越有价值。

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The mayor's office wouldn't offer a comment, but DHS Commissioner Seth Diamond says my experiment illustrates the city's point: His department needs the ability to screen out folks who have other options.

WSJ: One Night in the HELP Women's Shelter

"Customers have been looking for smaller items that are more unique but of higher quality, " says Seth Bloomgarden, a gemologist at Belenky Brothers.

FORBES: Magazine Article

"The question comes down to how much power the threatener has, " says Seth Lipner, a law professor at Baruch College in New York City.

FORBES: Not.coms