The GoFlex Net (nee DockStar) product seems to be a bid to regain the kind of management interface that integrated hard drive manufacturers lost to set top units like DVR devices.
The Atlantic Force, with primary responsibility for Europe and the Middle East, consisted of a relatively small set of units providing forward presence backed up by heavy conventional forces, including a large ground contingent.
Green is trying to set his units apart by offering rear views, rather than a "backyard to backyard" setup, and by taking an "inside out" approach that starts with building homes and putting in access roads later, rather than limiting the locations to those that already have good access.