Decision makers who are quick to take credit for their successes and to blame failure on outside factors are exhibiting the self-serving bias.

迅速满足于他们的成功并将失败归于外部因素的决策制定者显示出自我服务的偏见。

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My favorite human misjudgment is self-serving bias: how the brain subconsciously will decide that what's good for the holder of the brain is good for everyone else.

我个人最喜欢的人性误判是自私偏见：大脑是如何将潜意识决定对自己有利的东西对别人也是有好处的呢？

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That's partly because we know much more about our own work, he said, and partly because most people have a self-serving bias, believing that they've made greater contributions than others recognize.

他说：“这部分是因为我们更多的了解我们的工作，部分是因为大多人自我服务偏差，认为他们比其他人做了更大的贡献。”

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It shows up as well in what's been called "the self-serving bias."

还体现在一种称为”自我服务偏向“的现象中“

耶鲁公开课 - 心理学导论课程节选

When things go well, the self-serving attribution bias, we'll credit ourselves.

当事情顺利时，自我服务归因偏向，我们就会觉得是自己能干。

耶鲁公开课 - 心理学导论课程节选

For decades, psychologists have debated whether narcissism is a form of self-delusion, a cognitive bias, or a self-serving social strategy.

FORBES: Study: Narcissists Know What You Think of Them and They Don't Give a Flying Fig

And Bias, two years earlier, had finished serving 18 months for money laundering.

FORBES: The Avengers

The editorials by Brown and Taylor are reasonable, although a bit self-serving (or perhaps reflects their long-held research bias and interests).

FORBES: Magazine Article