Thecoreidea of the method was to seek frequently-used sets of servicescombinationsequencesfrom the preexistent ones, thenusedthefrequent sequences to recommend the services.
Plenty of people who should know better think selling "freemium" services (the combination of free, basic service and premium, paid service) is a business model.
He would say that his government does have a big idea: to bring excellence and choice to the public services through a combination of increased funding and (New Labour buzz-word meaning competition) contestability.