Operational CRM provides support to "front office" business processes, e.g. to sales, marketing and service staff.

运营式CRM为前台业务提供支持，如销售、市场和服务人员。

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But CRM as the customer relations management's tool provides the very good basis for the enterprise 's policy of marketing and service through analysis of the customer information.

而CRM作为客户关系管理的工具，通过对客户信息的分析，为企业制定销售和服务政策提供了很好的依据。

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Therefore, modern manufacturing enterprise must set up the idea of overall customer service, pay attention to inner marketing and strengthen CRM (customer Relation Management).

因此，现代制造企业必须构建全面的顾客服务理念，重视内部营销，强化顾客关系管理。

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Their Dynamics CRM platform already has marketing automation, guided selling, and service management as a continuum to deliver excellence in customer experience.

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