服务期望（Service Expectation）是顾客在服务消费之前对于服务的信念。在服务消费过程中或结束之后，顾客会把对服务绩效的感知与服务期望作对比，在此基础上形成...
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Service quality is also called service perception quality, which is decided by the difference between service expectation and real service effect.
服务质量也可被称为服务感知质量，归根结底乃是顾客的感觉和认知，它由顾客的服务期望和实际服务经历之间的比较决定。
参考来源 - 服务修复研究·2,447,543篇论文数据，部分数据来源于NoteExpress
The research shows customer participation is affected by service expectation;
研究结果表明，顾客的参与行为受到服务期望的影响；
Presentation, price, good marketing, great service – it all leads to an expectation of quality.
外观、价格、良好的营销、一流的服务-这一切导致了对质量的期望。
Probing further, they weren't willing to invest the time building up web galleries and inviting others only to find that the service might be priced out of their expectation.
进一步访谈得知，他们不愿意花时间建立网页图片分类和邀请其他人，因为很可能这种服务的价格会超出他们的期望。
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