For example, some companies treat continuous upgrading and improvement of their products or service as their credo, and some other companies fight against their competitors through price war.

比如说，一些公司对他们的产品或服务进行持续升级和改善，以此作为信条。还有一些公司通过打价格战来对抗对手。

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Apple famously reinvented retail by creating sleek environments that showcased solutions and service, and sold not just products but a credo.

FORBES: Apple, Ford and J.C.Penney: In Retail Old Ideas Are New Again