For example, they may "attribute convenience or friendly interaction" to a service brand.

例如拥有一些特性像“方便或者界面友好”这样的品牌形象。

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Chitone is determined to be the leading talent service brand in China, and it is striving for it.

“智通人才连锁”立志成为中国最优秀的人才服务品牌，并在为之努力奋斗！

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Hospital brand building includes the building of technical brand, service brand and culture brand.

医院品牌建设包括技术品牌、服务品牌及文化品牌的建设。

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And the most critical aspect of what a service brand does is, well, duh, provide service.

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More than this, as is true of every super service brand, management empowered those on the front lines to do the right thing to preserve customer satisfaction.

FORBES: What Brands Can Learn From Pan Am--The Airline And The Show

Athletic wear retailer Lululemon has been successful striking this balance by attaching its unique brand of customer service to its brand identity.

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