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Duncan said the strongest trends his company sees in these development initiatives are in the growth of service-oriented software architectures, subscription-based software sales and industry-specific standards in areas such as radio frequency tags and cellular telephony standards.
FORBES: IBM's Software Gambit
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Many companies are still learning how to handle new (open, user-led, design-led, service oriented) innovation management practices that now characterise product and service development.
FORBES: Why Competing Is Getting Harder (And What to do About It)