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In attempting to capture the market, nothing is more important than figuring out how to serve the customer by offering the services and the features that they want.
CNN: Palm, Psion see affordable 3G wireless coming
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Not as a diss on what Todd is saying, but I hear this marketing-speak all the time and very few understand how to serve the reader, serve the customer, with information that delivers true value.
FORBES: 5 Customer-Focused Questions To Guide Your Content Marketing
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Your social media strategy includes everything you do to build, connect with and serve customer communities, including: the new stuff, email marketing, customer loyalty programs and, the original social media, face-to-face.
FORBES: Build Community With A Website & Social Media