Sergio Zyman

• abstract: Sergio Zyman (born July 30, 1945) is a Mexican marketing executive best known as the marketer behind the failed launch of New Coke now regarded as one of the greatest marketing blunders of all time. A cover story in Fortune Magazine from May 1, 1995 referred to New Coke as the biggest marketing blunder since the launch of Ford's Edsel.

以上来源于: WordNet