As SEOs, we know that search traffic has vulnerabilities and fluctuations that are out of our control.
作为SEO从业人士，我们都知道搜索流量脆弱并且容易波动，让人难以掌控。
Word of mouth is powerful both for companies that need to hire good SEOs and for good SEOs to attract business.
口碑对需要优秀的搜索引擎优化的公司，和招揽生意的优秀的搜索引擎优化都很重要。
Thee better we can understand who we are trying to reach, the better we can plan, strategize and more effectively execute our work as SEOs.
对于自己想要到达的人群越了解，我们就能更好地策划和更好地执行我们的SEO工作。
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