Therefore, it must be stressed that the majority of your SEO efforts should be spent seeking inbound links, not endlessly tweaking your own website.
因此必须强调的是，你得把大部分搜索引擎优化工作放在寻找入站链接上，而不是永无止尽地调整你的网站页面。
In turn, this means that SEO isn't just about tweaking your web site; it's about creating and optimizing whatever forms of content make sense for your business and industry.
反过来，这也意味着SEO不只是在你的web站点上较劲，而是创造、优化一切有利于你的业务及产业的形式。
You could spend months mastering SEO, tweaking your blog theme and building up your network on Twitter … but you could be wasting your time.
你可以花几个月来掌握搜索引擎优化技术，尝试不同的博客页面主题，或者在Twitter上建立你的人际网络，但你可能只是在浪费时间。
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