In such a sensitive consumer sector, the risks of a culture clash and brand destruction are high.

在这样一个敏感的消费群体中，文化碰撞和品牌摧毁的风险是很大的。

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How companies can turn privacy from threat to opportunity by giving sensitive consumer data to customers.

公司如何通过把客户的敏感资料提供给客户，然后把客户的隐私，这个公司的威胁转变成公司的机遇。

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But in the past, some companies may disclose or sell a large number of sensitive consumer information to third parties without approval, which is a serious abuse of data!

但在过去，一些公司可能未经批准就向第三方公司披露或出售大量敏感的消费者信息，这是对数据的严重滥用！

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But what should an environmentally sensitive consumer do?

FORBES: Feel Green, Feel Good

The Furniture Village chain - which, as a vendor of big-ticket durable goods, is particularly sensitive to consumer frugality - reported almost a thousand transactions at its 40 stores by mid-afternoon on Boxing Day, putting it on course to beat the 1, 200 sales it closed on the same day in 2011.

BBC: Boxing Day sales: Shoppers flock to stores

Sales of popcorn at the cinema are, it was suggested in a newspaper recently, a sensitive barometer of consumer behaviour.

BBC: The popcorn route to recovery